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Sára Kele
PONTUM | REPETA
PONTUM | REPETA
PONTUM furniture collection | 2024
The PONTUM collection translates the power hidden within bridges into the language of objects. The designs are inspired by the remarkable structure of the Elisabeth Bridge in Budapest. The clean lines and minimalist aesthetics of the collection reflect the bridge's architectural purity.
Bridges create connections between people. The PONTUM collection aims to create objects that not only fulfil their function, but also evoke deeper emotions, serving as a reminder of the profound power of connections. Since I was a child, I was very moved by crossing this bridge. There’s something mystical about it, when the space opens up and for a brief moment, we float between two worlds.
All the objects are inspired by different parameters and characteristics of the Elisabeth bridge, including its forms and structure. The PONTUM product range consists of tables and seating furniture, that embody the natural raw beauty of solid wood.
Design: sarakele studio / Sára Kele
Manufacturer: Nezozen
Curation: Rossana Orlandi
Support: HFDA DesignLAB incubation program
Photo: HFDA / Kata Balogh , Tamás Kovács
REPETA furniture collection | 2023
The Repeta collection offers a range of concrete objects for hospitality industry, with a focus on sustainability both in material and ideological terms. Repeta, which refers to circularity in its name, is the new joint project of sarakele studio and Concrazy, developed within the framework of the HFDA DesignLab incubation program.
During the project, the designer and manufacturer duo placed great emphasis on material experiments. The main idea behind the collection is to give new life to so-called waste materials - such as construction debris or organic waste - by creating a novel material combination. The layering of different mixes and the alternation between polished and raw surfaces give the objects a unique character, the surfaces are treated like canvases. Using this technique, objects built from geometric basic shapes become abstract visual creations.
The collection also pays tribute to our architectural values on an ideological level. It draws on the characteristic buildings of historical architectural eras, often incorporating specific, already demolished structures. The wall panels carry abstract transformations of the original building's façade, decorations and structure. The absence and breaking of the geometric forms on the objects refers to the state of lack caused by demolitions. The three sample collections so far have drawn on architectural treasures are inspired by the hungarian architectural heritage: such as Budapest's Bauhaus villas, buildings from the modernism as the Ernő Léstyán's transformer houseor the already-demolished cargo-handling building by Csaba Virág, and the third collection is inspired by the former classicist buildings of the Sacre Coeur Monastery on Dürer promenade in Budapest. By using this abstraction method further tile collection can be created for individual needs in order to preserve the architecture values of valuable buildings condemned for demolition.
The Repeta product line includes items for both indoor and outdoor use for the whole space, from entrance to restrooms (benches, planters, sinks, mirrors, wall panels). The objects designed by sarakele studio (Sára Kele, Anna Cserba) carry uniqueness within the concept, yet can be easily mass-produced in a manufacturing setting at Concrazy's workshop.
For dimensions and product details DOWNLOAD the catalog of the Repeta collection here.
Want to put it in your project? Get in touch. The furnitures are ready for production.
Designers: Sára Kele, Anna Cserba
Manufacturer: Concrazy
The sarakele studio creates exciting, yet simple and timeless furnitures and interiors - always keeping sustainability in focus.
Her experimental, forward-thinking approach goes beyond the visual, exploring new materials and production methods. Localism is a priority, whenever it’s possible she intertwines traditional craftsmanship with state-of-the-art, innovative techniques. She urges factories to focus on sustainability, and awareness on environmental- and societal effects of production.
Sara Kele is by education an industrial designer, but knowledge acquired at different universities - aesthetics, architecture, cultural anthropology - also affects her complex design approach in various fields of design. Born in Budapest, Hungary, but a wide range of travels around the globe gives deep inspiration for her work, whether it’s the vast horizons of Fuerteventura or the bustling downtown of Barcelona.
A sophisticated approach to sustainability is at the heart of nearly all of her projects. She always keeps usefulness in mind, but her style is characterized by playfulness and kindness, rather than cold minimalism.
Her work so far consists of a colourful spectrum of furnitures, everyday objects, shoes, graphics and interior design projects. Since graduation she's been working as a freelance designer. She's worked in many different team and project structures, workshops, both locally and internationally - for example at the Hiroshi Tsunoda Design Studio in Barcelona; at Artwo Studio in Rome; or with Sausagefence Design Consultancy and Kitchen Budapest in Budapest. In 2015 she co-founded the Fabrika furniture studio in Budapest.
Despite her young age, her work has been extensively recognised and awarded, both locally and internationally. Her objects have appeared in local and international exhibitions, such as the 360DBP, S/ALON, madeinhungary in Budapest, 100% Design and Tent London in the UK, and the Holon Design Museum in Israel, at the DOK#1 DesignSpot exhibition in Denmark, in DHUB Barcelona, and at the Design Korea Fair in South Korea, Maison et Objet Paris, Downtown Dubai.













